S1000RR’s Engine is used by Bimota BB2

Bimota BB2

Bimota a small Italian bike company have showcased a new bike called Bimota BB2 which uses BMW S1000RR engine.

Tie-Up?

• Now a days we are hearing about the news about Hero motocorp-AVL(Anstalt für Verbrennungskraftmaschinen List) tie up or BMW-TVS tie up or Bajaj-KTM tie up. 
• Bajaj and KTM are together for a long time than the Hero motocorp -AVL and there is no confirmation of BMW-TVS tie up. Hoping for confirmation of BMW-TVS tie up. We can expect even more good quality products from TVS and also the BMW bikes.
• Bajaj owns 47% stakes of KTM.

What is the profit that both companies get?

Well lets say that its like a win-win situation for both the companies. The companies less experienced or no experience in higher displacement segment can extract the expertise of the other and they can gain share in the market in the higher displacement segment or even they can apply new goodies into their present bikes.

While the other, who are famous for their bikes, their dependability, durability can use the other companies link to market their products. 

For example 'if' BMW-TVS ties-up TVS can use the expertise of BMW and BMW can use the market link that TVS has.

BMW Motorrad and TVS to tie up

BMW-TVS

Yes you read it right BMW-TVS tie up. I know this is a mind blowing news!!
South Indian Major TVS which was previously in tie with the suzuki long years back.They now want to explore the expertise of the BMW. But between these companies there is no equity agreement as like the Bajaj and KTM.

Actually this is like win-win situation for both the companies. TVS can access the expertise of BMW and BMW can use the TVS network to market their products in the sub-continent.

Mr Venu Srinivasan, TVS Motors’ Chairman confirmed that the company is in talks with the BMW Motorrad, for a beneficial and strategic tie up.